SŪL – The Future of Beauty & Neuroscience
Cosmetics bridging beauty and mind with technology
PARTNERS
ABOUT

What is SÜL?

Bridging beauty, neuroscience and technology

Sūl is a new kind of beauty-tech brand - one that merges cosmetic innovation with neuroscience and digital identity. We believe beauty isn't just surface-level — it's connected to how we think, feel, and experience the world.
By integrating cutting-edge research with tech-driven design, Sūl empowers individuals to explore beauty.

join
CONTACT

Let’s Connect

Questions, ideas, or partnerships? Reach out below.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Core Values

Mind–Skin Connection

Your skin and nervous system are born from the same layer. We listen to both.

Neuro Aesthetics

Skincare that supports your emotional state, not just your skin type.

Ownership & Access

SŪL NFTs unlock real-world products, personalised care, and exclusive content.

NFT Utilities

Evolving NFTs

Your SŪL NFT can evolve, changing visuals or benefits over time based on how you use it.

AI Personalised Guidance

Receive personalized affirmations and care suggestions tailored to your specific needs.

Token-Gated Access

Own a SŪL NFT to unlock premium content, discounts, and future experiences.

Where to Claim Your NFT

Claim your SŪL NFT directly on our website or via
Magic Eden
No crypto wallet? No problem, you can check out with your credit card through Shopify.
Your NFT will be stored for you and unlocks your access instantly.

Claim Your NFT

Tiers

Pricing

Foundation Well-Being

Get Started for free

NFT-gated discounts (5-10%) on neurocosmetics

Personalized digital affirmations

Mini wellness Gift

NFT guide for beginners

Exclusive access to the SUL community

Recommanded

Deep Healing & Personal Growth

Get Started for free

NFT-gated discounts (15%) on neurocosmetics

Personalized digital affirmations

Wellness Box

Guided Meditation

NFT guide for beginners

Exclusive access to the SUL community

Holistic  Well-Being

Get Started for free

NFT-gated discounts (20%) on neurocosmetics

Personalized digital affirmations

Wellness Box

Guided Meditation

NFT guide for beginners

Exclusive Events Invites & Workshops

Exclusive access to the SUL community

Voting Rights on New Product Launch

Sūl  Roadmap

Phase 1 — Awakening
(Q2 2025)

  • Brand identity clarified

  • Product formulations finalized

  • Shopify builds and NFT architecture

  • Visual direction for the tiers is defined

Phase  2 — First Light
(Q3 2025)

  • Launch of 1–2 hero products

  • NFT pre-sale

  • Early community opens

  • Visual assets and story shared

 Phase  3 — Launch
(Q1 2026)

  • Full website and tier access launch

  • All NFTs activated with perks

  • Affirmation engine live

  • Content + marketing campaign begins

  Phase  4 — Deep Growth (Q2–Q3 2026)  

  • NFT evolution + smart contract upgrades

  • Seasonal skincare drops

  • Community co-creation + feedback loops

  • Soft partnerships and collaborations

  Phase 5 — Embodied Presence
(Q4 2026 and beyond)  

  • Premium/VIP co-creation and retreat program

  • Global shipping + new markets

  • IRL activations (select, slow, curated)

  • Expansion into a full sensory wellness platform

FAQ

What is SŪL?

Sūl is a natural beauty and wellness brand focused on skin, science, and calm. We create neurocosmetics products designed to support your skin and nervous system - combined with digital access through NFTs for a deeper, more personal experience.

Do I need to understand crypto to buy a SŪL NFT?

No. You can buy your SŪL NFT directly on our site with a credit card. No crypto wallet or Web3 knowledge needed—we’ll store it for you safely.

What does my NFT unlock?

Your NFT is a digital access pass. Depending on your tier, it unlocks curated affirmations, exclusive content, product perks, private access, and evolving digital features.

Is this a subscription?

No. You pay once. There are no recurring fees. You own your NFT, and you can keep it, resell it, or gift it later.

Do I need to buy an NFT to use the products?

No. You can buy and enjoy SŪL skincare without the NFT. But if you want deeper access—community, content, personalization—the NFT unlocks that.

What  blockchain are you using?

We’re using Solana—a fast, low-energy, low-cost blockchain that’s ideal for sustainability and user experience.

Why NFTs at all?

Because they allow your membership to be yours, not rented. NFTs give access, but they also evolve, carry value, and can be traded or gifted. It’s ownership, not just access.

What makes your products different?

Our skincare is based on neurocosmetic science—formulas designed to soothe both your skin and your emotional system. We focus on clean ingredients, sensory experience, and results that go deeper than the surface.

Where can I ask more questions or talk to the team?

Join our community space, or send us a message—we’re always listening.

The two way communication between brain and the skin

SŪL is a neurocosmetics brand that blends advanced skincare science with the power of Web3. We believe beauty should be intelligent, adaptive, and personal— which is why our technology-driven approach creates skincare experiences designed to improve both skin and mental well-being.

Developed with neuro aesthetics & sensory-driven experiences


Proven ingredients that support both skin health and emotional balance having positive impact on our well being. We believe in the power of simplicity, using proven ingredients that support skin health and emotional balance.

Backed by blockchain for transparency and innovation - bridging innovation and skin care

Exclusive NFT beauty passes unlocking content, experiences, and digital skincare assets

SŪL is more than a beauty brand—it is a movement towards high-tech self-care. By integrating blockchain, AI, and neuro cosmetic innovations, we create a skincare experience that adapts to your mind, body, and digital identity.